Marketing and Sales

Marketing Presence

6 articles

Branding Example

What marketing presence do I need to have on Day 1?

How do I come up with a logo?

How can I put up a website without doing any coding?

How much energy should I spend naming my startup?

Where can I get free stock photos and videos?

Inbound and Content Marketing

3 articles

What is Inbound Marketing?

What is Content Marketing?

Building Client Relationships

E-Marketing

1 article

What are some common platforms for managing my email marketing campaigns?

Online Advertising

19 articles

Why would I use digital advertising at an early stage?

How can I quickly test a value proposition with digital advertising?

Where does digital advertising fit into my overall marketing strategy?

What is the overall process for implementing an digital advertising campaign?

How do I plan my advertising campaign?

How much should I spend on digital advertising?

How do I set goals and objective for my digital advertising campaign?

What are the most important advertising metrics to track?

Which advertising platform should I use?

How do I setup my ads?

How should I report on my digital advertising campaign metrics/results?

Can I leverage digital advertising to grow my business?

What does it mean to optimize your campaigns?

What is digital advertising tracking?

How do I setup a landing page for my online advertisements to link to?

What is a lead form and what information should I collect?

Are graphics or text more important in my digital advertising campaigns?

Where can I find high quality stock photos for my digital advertising campaigns?

Workshop: Online Advertising

Go to market strategy

1 article

Where should entrepreneurs focus their efforts in going to market?

Growth hacking

1 article

What is Growth Hacking?

Sales conversion

4 articles

How do I convert trial customers to paying customers?

How to effectively sell your product?

What are actions entrepreneurs can take to improve sales?

What are successful techniques for improving sales?