Primary Market Research

Getting started

6 articles

What is primary market research?

How do I do primary market research?

What do I do if I want to work on a problem but don’t know the solution?

How do I put up a web page quickly to run digital experiments?

How do I select a customer segment? (video)

Example of good PMR

Product and usability research

3 articles

Gauging customer interest and purchase intent using landing page tests

Pro tips for running a pilot or beta trial

How do I do usability research?

Subject recruitment

2 articles

How do I recruit subjects?

How do you get a company to give you access to its people for a B2B project?

Interview techniques

7 articles

How many interviews do you need to build a good persona?

How do you build a discussion guide for a detailed interview?

What are some magic phrases to help me run an open-ended interview?

Is it a good idea to start a customer interview with an “on a scale of 1-5” question?

What if every conversation with a new interview subject is a whole new conversation?

What if you keep hearing the same thing over and over?

What if the interview subject simply won’t talk?

Quantitative Research

1 article

What are some general best practices for designing an on-line survey?

Doing primary market research in another country

2 articles

What do I need to watch out for when doing research in a developing country?

How do I do customer interviews for a venture in another country while staying in the U.S.?