What are some ways to measure traction?

First, product/market fit can only be determined after there are customers using the product and paying for it.  It would be entirely too hypothetical to make claims about product/market fit based on customer research or unpaid product testing.

Assuming you did get in the market and are running a paid pilot program or are already in market, you will have an install base of customers who have paid for your product and are using it with various levels of customer satisfaction and loyalty.  In that event, there are two tests you can run against your install base that will give you an indication of product/market fit:

  • Asking the product/market fit question: "On a scale of 1-5 where 1 is not at all disappointed and 5 is very disappointed, how would you feel if we take this product or service away from you and you no longer have access to it?"  Product market fit is achieved when you get 40% of respondants answer 5.
  • Asking the Net Promoter Score (NPS) question: “How likely is it that you would recommend [your product] to a friend [or family, or colleague etc]?” and apply a standard formula to calculate the NPS.   Read more about NPS here.
Was this article helpful?
1 out of 1 found this helpful



Please sign in to leave a comment.

This website and all posts and content are intended for educational purposes only and for no other purposes including without limitation commercial purposes. Any other use must give proper attribution to the Martin Trust Center and is subject to certain legal rights contained in our license and terms of use. See full legal disclaimer HERE .
The content in this knowledgebase is subject to a non-exclusive license with share-alike restrictions and the terms of use of this site – which is available for your review HERE .

Have more questions?
Submit a request
Share it, if you like it.