What is Product/Market Fit?

Product/Market Fit is the degree to which a product satisfies a strong market demand.

Sean Ellis defines Product Market fit as follows in his blog post "The Startup Pyramid":

"I’ve tried to make the concept less abstract by offering a specific metric for determining product/market fit. I ask existing users of a product how they would feel if they could no longer use the product. In my experience, achieving product/market fit requires at least 40% of users saying they would be “very disappointed” without your product. "

-Sean Ellis


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