Who defines the product?

The person ultimately responsible for defining the product holds the role of product manager / product strategist, whatever their explicit title might be in the company.

For example, in an early stage startup, one or more of the co-founders is typically the product visionary.  He or she drives the primary market research process to learn about the customer and end user, and iterates on a proposed solution to solve their problems until they find something that works for their customers.  In that case, the founders are doing the product definition themselves.

In more established teams, when the engineeering organization gets to a certain size, it is time to add a full time product manager to the team, whose job is to be the CEO of the product (so the CEO can be the CEO of the company). The product manager would define the product in that case.

The product manager's product definition will be influenced by input from the user experience designer and/or user experience researcher(s).



Was this article helpful?
7 out of 8 found this helpful



Please sign in to leave a comment.

This website and all posts and content are intended for educational purposes only and for no other purposes including without limitation commercial purposes. Any other use must give proper attribution to the Martin Trust Center and is subject to certain legal rights contained in our license and terms of use. See full legal disclaimer HERE .
The content in this knowledgebase is subject to a non-exclusive license with share-alike restrictions and the terms of use of this site – which is available for your review HERE .

Have more questions?
Submit a request
Share it, if you like it.