Online Advertising

Articles in this section

19 articles

Why would I use digital advertising at an early stage?

Digital advertising is a great way for large, established companies to grow sales. It can also be a useful tool for earl...

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How can I quickly test a value proposition with digital advertising?

You might want to build out an entire app to test which features potential customers want the most. However, you can tes...

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Where does digital advertising fit into my overall marketing strategy?

It’s important to remember that digital advertising is only one part of the overall marketing strategy. You should compl...

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What is the overall process for implementing an digital advertising campaign?

There are many pieces that you must string together in order to implement an digital advertising campaign. To give you a...

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How do I plan my advertising campaign?

When you’re ready to get started it’s important to put together a plan. You should have a daily or weekly plan depending...

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How much should I spend on digital advertising?

There is unfortunately no clear-cut answer to this question because it is highly variable. It depends on a number of fac...

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How do I set goals and objective for my digital advertising campaign?

Before you start an ad campaign you want to make sure that you have well-defined goals and objectives. Much like anythin...

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What are the most important advertising metrics to track?

Advertising metrics can be confusing. Understanding each of the common advertising metrics will help you measure and imp...

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Which advertising platform should I use?

Much like the budget, there is no clear-cut answer to this question. It depends highly on your business and who you are ...

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How do I setup my ads?

Each digital advertising platform is a little bit different, but the general format for Google and Facebook ads is three...

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How should I report on my digital advertising campaign metrics/results?

All of your digital advertising metrics are great for optimizing your campaigns because they show you what works and wha...

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Can I leverage digital advertising to grow my business?

Yes, you can certainly leverage digital advertising to grow your business, but you must remember that digital advertisin...

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What does it mean to optimize your campaigns?

To optimize your campaign means to make changes that will result in better results based upon tests and historical data....

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What is digital advertising tracking?

So now that you have ads setup to take visitors to a landing page it’s important to ensure that you have your tracking s...

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How do I setup a landing page for my online advertisements to link to?

The objective for some digital advertising campaigns is to draw people to a website to purchase or collect their informa...

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What is a lead form and what information should I collect?

On your landing page it’s a great idea to have a lead form if you are seeking high touch sales. A lead form is a web for...

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Are graphics or text more important in my digital advertising campaigns?

90% of the information that comes to our brains is visual. It’s not the text of your ad that draws people’s attention - ...

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Where can I find high quality stock photos for my digital advertising campaigns?

High quality media is incredibly important to your campaign’s success. Source your media from sites like Shutterstock or...

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Workshop: Online Advertising

The Testing User Acquisition Assumptions with Online Advertising workshop is an excellent opportunity to learn about how...

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