Online Advertising
- Why would I use digital advertising at an early stage?
- How can I quickly test a value proposition with digital advertising?
- Where does digital advertising fit into my overall marketing strategy?
- What is the overall process for implementing an digital advertising campaign?
- How do I plan my advertising campaign?
- How much should I spend on digital advertising?
- How do I set goals and objective for my digital advertising campaign?
- What are the most important advertising metrics to track?
- Which advertising platform should I use?
- How do I setup my ads?
- How should I report on my digital advertising campaign metrics/results?
- Can I leverage digital advertising to grow my business?
- What does it mean to optimize your campaigns?
- What is digital advertising tracking?
- How do I setup a landing page for my online advertisements to link to?
- What is a lead form and what information should I collect?
- Are graphics or text more important in my digital advertising campaigns?
- Where can I find high quality stock photos for my digital advertising campaigns?
- Workshop: Online Advertising