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  3. Online Advertising

Online Advertising

  • Why would I use digital advertising at an early stage?
  • How can I quickly test a value proposition with digital advertising?
  • Where does digital advertising fit into my overall marketing strategy?
  • What is the overall process for implementing an digital advertising campaign?
  • How do I plan my advertising campaign?
  • How much should I spend on digital advertising?
  • How do I set goals and objective for my digital advertising campaign?
  • What are the most important advertising metrics to track?
  • Which advertising platform should I use?
  • How do I setup my ads?
  • How should I report on my digital advertising campaign metrics/results?
  • Can I leverage digital advertising to grow my business?
  • What does it mean to optimize your campaigns?
  • What is digital advertising tracking?
  • How do I setup a landing page for my online advertisements to link to?
  • What is a lead form and what information should I collect?
  • Are graphics or text more important in my digital advertising campaigns?
  • Where can I find high quality stock photos for my digital advertising campaigns?
  • Workshop: Online Advertising
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