Skip to main content
Orbit logo
  1. MIT Orbit Knowledgebase
  2. Business Model and Pricing
  3. TAM (Total Addressable Market)

TAM (Total Addressable Market)

  • What is TAM?
  • How do you calculate TAM?
  • Why do I need to estimate TAM?
  • How much time should I spend estimating TAM?
  • How do I estimate TAM if there is a HUGE range in what customers will pay?
  • How do I estimate TAM when I am creating a new product category?
About

Orbit is the one-stop-shop for MIT entrepreneurs.

Orbit Privacy StatementPrivacy PolicyAccessibility
Navigate
ClassesRequirementsResources
Engage
Jobs & OpportunitiesEvents
Get Help
Meet your CoachesConnect with a CoachOffice HoursConference RoomsKnowledgebase
© 2021 Martin Trust Center for MIT EntrepreneurshipMassachusetts Institute of TechnologyAPI v410 Martin Trust Center logo