Validating hypotheses via MVP Testing

Articles in this section

9 articles

What is a Minimum Viable Product (MVP)?

According to Eric Ries, Author of Lean Startup and the original inventor of the term: " A Minimum Viable Product is that...

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How does MVP testing help accelerate new venture development?

Watch this recorded webinar from the MIT Bootcamps group to see how MVP testing helped Vitor Olivier, a corporate entrep...

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How do you test an MVP?

There are many techniques you can employ to test your MVP, but the first step is always the same: You need to create a l...

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What is a landing page?

Hubspot, the premier marketing automation platform and the authority on all things that have to do with Inbound Marketin...

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What is a Landing Page Test?

A landing page test is a form of MVP testing in which one uses a landing page as a way of gauging some aspect of custome...

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How do I execute a landing page test?

Here is a fabulous post by Joel Gascoigne (oldie but goodie) about how to use the landing page as a way to gather valida...

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How do you do a small sample size landing page test?

Some people run giant experiments with thousands of hits. Most startups aren't there yet. Hubspot has a great article on...

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How do I run a landing page test without writing any code?

Just like creating web sites, there are now fabulous hosted services that can help you get a landing page up and running...

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How do you execute an A/B test?

If your hypothesis testing involves a choice between two possible product definitions, an A/B test might help you decide...

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