7 articles
If you don’t know what a persona is: Read “Flat Stanley doesn’t live here” by Jennifer Doctor . If you don’t have a good...
Think about what you want to have learned at the end of the conversation Back out the topics and questions to ask and wr...
Try using words like these to run the interview. Practice active listening. When the interviewee gives you an unexpected...
A Likert scale - in which a question is posed that is answered on a scale of 1-5 (the most common range) or 0-10 (in the...
There are two possible reasons why each conversation feels like a new conversation. 1. You are at the very beginning of ...
Congratulations! You have found your persona and each conversation is validating the knowledge you have built. If you ha...
First, check your technique. Is everybody not talking to you or is it just one or two people? If it is just one or two p...