- How many interviews do you need to build a good persona?
- How do you build a discussion guide for a detailed interview?
- What are some magic phrases to help me run an open-ended interview?
- Is it a good idea to start a customer interview with an “on a scale of 1-5” question?
- What if every conversation with a new interview subject is a whole new conversation?
- What if you keep hearing the same thing over and over?
- What if the interview subject simply won’t talk?