Skip to main content
Orbit logo
  1. MIT Orbit Knowledgebase
  2. Primary Market Research
  3. Interview techniques

Interview techniques

  • How many interviews do you need to build a good persona?
  • How do you build a discussion guide for a detailed interview?
  • What are some magic phrases to help me run an open-ended interview?
  • Is it a good idea to start a customer interview with an “on a scale of 1-5” question?
  • What if every conversation with a new interview subject is a whole new conversation?
  • What if you keep hearing the same thing over and over?
  • What if the interview subject simply won’t talk?
About

Orbit is the one-stop-shop for MIT entrepreneurs.

Orbit Privacy StatementPrivacy PolicyAccessibility
Navigate
ClassesRequirementsResources
Engage
Jobs & OpportunitiesEvents
Get Help
Meet your CoachesConnect with a CoachOffice HoursConference RoomsKnowledgebase
© 2021 Martin Trust Center for MIT EntrepreneurshipMassachusetts Institute of TechnologyAPI v410 Martin Trust Center logo