What are the steps for a corporate entrepreneur build stakeholder support?

There are a few steps a corporate entrepreneur needs to take to build stakeholder support.

  1. Identify all stakeholders. The corporate entrepreneur needs to identify not only the sponsor of their venture (i.e. the ultimate source of funding), but also who their internal champion is, any influencers who have the ear of the sponsor and may block or support the venture, any veto powers, and end users of their solutions. 
  2. Map each stakeholder's level of support for their venture. For each stakeholder, the corporate entrepreneur should understand where they stand relative to their venture - whether they are blocking or supporting their venture.
  3. Map each stakeholder's interests. The corporate entrepreneur should understand each stakeholder's interests (organizationally and personally) and figure out where their venture lands in the priorities of the stakeholder. 

Once they have done all three, the corporate entrepreneur has all the data to contemplate how they might align their venture to match the interests and priorities of the stakeholders, and put themselves in the best negotiating position for support and sponsorship of their venture.


Was this article helpful?
0 out of 0 found this helpful



Please sign in to leave a comment.

This website and all posts and content are intended for educational purposes only and for no other purposes including without limitation commercial purposes. Any other use must give proper attribution to the Martin Trust Center and is subject to certain legal rights contained in our license and terms of use. See full legal disclaimer HERE .
The content in this knowledgebase is subject to a non-exclusive license with share-alike restrictions and the terms of use of this site – which is available for your review HERE .

Have more questions?
Submit a request
Share it, if you like it.