What is the first step in creating an innovation strategy?

The first step in creating an innovation strategy is to diagnose the problem. What are the challenges that prevents the organization from becoming as innovative and entrepreneurial as it can be?

The way to do that is via conducting an innovation audit. This is often done as a listening tour in which the innovation strategy team interviews large numbers of people at every level and division in the company to understand the as-is state for corporate innovation and entrepreneurship. This helps the team build knowledge about the challenges and helps them prioritize problems to start with.

Was this article helpful?
0 out of 0 found this helpful



Please sign in to leave a comment.

This website and all posts and content are intended for educational purposes only and for no other purposes including without limitation commercial purposes. Any other use must give proper attribution to the Martin Trust Center and is subject to certain legal rights contained in our license and terms of use. See full legal disclaimer HERE .
The content in this knowledgebase is subject to a non-exclusive license with share-alike restrictions and the terms of use of this site – which is available for your review HERE .

Have more questions?
Submit a request
Share it, if you like it.