What is the difference between startup and corporate entrepreneurship?

In a startup, an entrepreneur is starting with a blank sheet of paper. They have only their passion and their team to go with. There is no legacy business, no install base, no reputation risk. They are free to test and iterate rapidly without a lot of resistance.

In an existing organization, there is already a successful legacy business that is repeatable and predictable. There are processes, there is an ingrained culture, there are customers who need to be catered to. A corporate entrepreneur looking to start a new venture has to take stock of all of the above and figure out how to leverage the assets and circumvent obstacles.

Was this article helpful?
1 out of 1 found this helpful



This website and all posts and content are intended for educational purposes only and for no other purposes including without limitation commercial purposes. Any other use must give proper attribution to the Martin Trust Center and is subject to certain legal rights contained in our license and terms of use. See full legal disclaimer HERE.

The content in this knowledgebase is subject to a non-exclusive license with share-alike restrictions and the terms of use of this site – which is available for your review HERE.
Have more questions? Submit a request

Comments