90% of the information that comes to our brains is visual. It’s not the text of your ad that draws people’s attention - it is actually the images that bring people’s attention to your text. I recommend running multiple ads with different images but the same text content to determine which visuals are most effective.
The quality of your photos matters just as much the content of your ads. For ecommerce, 67% of people say the quality of a product image is “very important” in selecting and purchasing an item. The same goes for any type of digital advertising.
Fact Credit: http://www.toprankblog.com/2016/05/20394/