Before you start an ad campaign you want to make sure that you have well-defined goals and objectives. Much like anything in life, setting goals helps you strategize how to reach them. Most ad platforms have tools that can help you including setting objectives. When you set an objective for your ad campaign the platform will work to optimize ad delivery to help you reach your goals. There are a lot of potential objectives and you need to ensure that you are choosing objectives that align with your goals. For example, Facebook offers objectives such as brand awareness, website traffic, video views, and lead generation.
How do I set goals and objective for my digital advertising campaign?
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