Digital advertising is a great way for large, established companies to grow sales. It can also be a useful tool for earlier stage companies to test assumptions and validate a solution. Put simply, digital advertising is a quick way to test whether people want what you’re offering. For example, you might try testing a variety of components of your business including the problem, persona, and/or solution. With digital advertising you can not only test assumptions; you can gather data that allows you to prove validity with statistical significance.
Why would I use digital advertising at an early stage?
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