1. MIT Orbit Knowledgebase
  2. Business Model and Pricing
  3. Marketplaces

How do I grow a marketplace before and after launch?

EIRs
Updated

On thing that is really important here is to look at the supply side of your marketplace vs. the demand side of your marketplace.

For example, pre-launch, you would typically expect a jobs marketplace to have a supply of job opportunities before marketing to job applicants. The approach one jobs marketplace took was to attract a lot of workers to their marketplace first by scraping jobs online. With an inventory of job opportunities we could attract job seekers. This approach allowed them to scale across the United States and open up in 20 markets in a matter of months!

With job seekers they could launch our marketplace and then attract their own job opportunities which we could monetize. 

Articles in this section

Was this article helpful?
0 out of 0 found this helpful

Comments

0 comments

Please sign in to leave a comment.

This website and all posts and content are intended for educational purposes only and for no other purposes including without limitation commercial purposes. Any other use must give proper attribution to the Martin Trust Center and is subject to certain legal rights contained in our license and terms of use. See full legal disclaimer HERE .
The content in this knowledgebase is subject to a non-exclusive license with share-alike restrictions and the terms of use of this site – which is available for your review HERE .

Have more questions?
Submit a request
Share it, if you like it.