Take-aways from a talk in the Trust Center on 7/19/16
- The key is - test test test! Have a hypothesis. Know what you are testing and set a standard of what is a good/ bad outcome upfront.
- Cold call emails: write only three sentences:
- Something about them – “I love the article that you posted about xxx”
- Something about you and your connection to them – “I reach out to you because I deal with this xxx and have some interesting points that might be relevant to you about yyyyy”
- Ask an open ended, easy to answer question – “what’s the best way for us to connect for a 10 min conversation?”…
- Ask a question that cannot be answer with Y/N
- Avoid do/is/would…
- Open with Why/What/How…
- Another tip: send it first to yourself and read it through your phone to make sure its short and concise!
- If you face a “gate keeper” that prevents you from connecting with someone, use the broader network.
- Ask other people in this network: “who’s the best person to talk to? What is the best way to reach out to this person?”
- Then, reach out to this person and say: “xxx recommended that I reach out to yyyy.. What is the best way to get to yyyy?”
Tips for getting a meeting
- Learn about the company. What do they care about? Read their 10K! Know what their problems are, do the research. Focus on the problem, not your solution.
- Offer to add value and demonstrate how others got value out of your product/ partnership
- Ask really good questions - ones that give you deeper understanding of their needs.
- Don’t be afraid to qualify out.
- 100% focus on getting the next step – is it an intro? Proposal?
- Focus on traction first, not scale. Only ones you get enough traction you can think about scale.
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