Are you a feature, Product or Company ?

Creating a feature, product or a company

These are completely different things

  • Feature - you have a certain IP / technology you developed and can try to license it
  • Product- you now control your own destiny. Can potentially make 100X than just licensing the feature, and can sell it to another a company to complete their products portfolio
  • Company –with a company, you can extract 10X- 1MX! You can expand and develop your own product portfolio

What determines whether you’ll end up w a feature/ product/ company is:

  • Your passion – the team must be willing to commit to the amount of risk and effort that a company takes
  • Your core - the enabling capability that will allow you to create benefit

Notes from Talk with Bill Aulet 8/10/16

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