What is core?

The core is the defensible kernel of your company that you will defend at all costs.

The core needs to be:

  • Unique: something you can do better than anyone else
  • Grows: over time
  • Important: ties directly to your quantified value proposition and what customer care about. You need to have motes to help you get to your core – IP for example could be a good thing to buy you time to develop your core.


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