What is core?

The core is the defensible kernel of your company that you will defend at all costs.

The core needs to be:

• Unique: something you can do better than anyone else
• Grows: over time
• Important: ties directly to your quantified value proposition and what customer care about. You need to have motes to help you get to your core – IP for example could be a good thing to buy you time to develop your core.