How do you execute an A/B test?

If your hypothesis testing involves a choice between two possible product definitions, an A/B test might help you decide. Unbounce explains it thus.

Hubspot has a 2018 article that has practical guidelines on how to do A/B testing.

Was this article helpful?
0 out of 0 found this helpful

This website and all posts and content are intended for educational purposes only and for no other purposes including without limitation commercial purposes. Any other use must give proper attribution to the Martin Trust Center and is subject to certain legal rights contained in our license and terms of use. See full legal disclaimer HERE.

The content in this knowledgebase is subject to a non-exclusive license with share-alike restrictions and the terms of use of this site – which is available for your review HERE.
Have more questions? Submit a request