How do I execute a landing page test?

Here is a fabulous post by Joel Gascoigne (oldie but goodie) about how to use the landing page as a way to gather validated learning.  

http://joel.is/coming-soon/

The purpose of the landing page is not to collect emails or phone numbers but to look at the sales funnel and the shape of it. Joel continues on about why the landing page shouldn't be used solely as an email capture device.

https://medium.com/@joelgascoigne/how-to-successfully-validate-your-idea-with-a-landing-page-mvp-ef3c2d02dc51

 

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