Here are some articles that might help you better understand this financing option.
https://www.fundable.com/learn/resources/guides/crowdfunding-guide/what-is-crowdfunding https://www.kickstarter.com/help/faq/kickstarter%20basic http://mediashift.org/idealab/2010/11/the-pros-and-cons-of-using-kickstarter-to-fundraise316/
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