What is in an elevator pitch? In this Inc. Magazine article, the author recommends that you break down the content of the elevator pitch into three key parts:
Beyond those three key elements of course you also need to provide some basics, such as your name, your company name, and stuff like that. You’ll need to weave that into your narrative…
… which brings us to the second point: The delivery of the elevator pitch. The most important thing in such a pitch is to be natural and authentic while bringing key points across. This is a social conversation, so you don’t want to over-rehearse it, but you do want to practice it with a timer to make sure you fall inside the 60 second mark.
The elevator pitch is supremely useful in networking situations where you might be looking to land a next meeting (for example, a 10 minute pitch to gauge interest and get feedback from a mentor or advisor or some such). Going through the exercise of boiling down your story into a 60 second spot also forces you to distill what you are doing, for whom you are doing it and why.
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