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Where can I learn about common COCA / LTV and other metrics for SaaS businesses?

Elaine Chen
Updated

David Skok, a General Partner at Matrix Partners, runs an annual SaaS business survey.

Details about the survey and key insights for the 2019 survey may be found in two blog posts.

  • Part 1 focuses on growth rates and go-to-market trends.
  • We don't think they posted a Part 2 for 2019! But you can look up prior year's SaaS surveys here.

Visit the KeyBanc Capital Markets Technology Group to download complete reports for the SaaS survey for the past 5+ years. 

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