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What is Inbound Marketing?

Elaine Chen
Updated

Hubspot, the authority on inbound marketing, defines the term as follows:

" Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. "

Also read "Inbound Marketing" by Brian Halligan and Dharmesh Shah, who coined the term when they co-founded Hubspot to help customers do this. 

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