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What is a landing page?

Elaine Chen

Hubspot, the premier marketing automation platform and the authority on all things that have to do with Inbound Marketing, defines "landing page" as follows on their FAQ:

"In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.

This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal."

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