Diversity of perspective, industry experience and or customer access. Think about conflict of interest and broadening your base.
Two cautions:
Industry experts become progressively less useful over time
In some instances if you hire a board member from a key customer the deal flow can dry up due to conflict of interest. Consider the person for an advisory role.
Early on:
A mentor/coach that you can work with in a safe zone.
One or two founders on the board usually it is the CFO and the CEO then eventually but not always becomes one founder (CEO).
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