How do you know when to give up or change course?

Regarding when to perservere versus change course, you have to constantly be collecting data, and periodically stepping back and ask yourself: Does it all make sense? If by gut things start feeling wrong you will need to make a change. When you have to make this choice you rarely have all the data in place – as founders you will always be making decisions with incomplete data. You will need to learn to balance data with gut. 

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