- If you don’t know what a persona is: Read “Flat Stanley doesn’t live here” by Jennifer Doctor.
- If you don’t have a good first guess: Cast a wide net and have many short (15 minute) conversations with many more people (30-50) to help you come up with a tighter target.
- Once you have a tight target: Interview 20-30 for each unique persona
- For B2B you will need to interview many people with the same role per company as you will be able to get into many fewer companies than 20-30.
How many interviews do you need to build a good persona?
Was this article helpful?
This website and all posts and content are intended for educational purposes only and for no
other purposes including without limitation commercial purposes. Any other use must give proper
attribution to the Martin Trust Center and is subject to certain legal rights contained in our
Share it, if you like it.
Please sign in to leave a comment.