One of the best ways to better understand your B2B customer is to embed yourself within their organization. Getting access to people's time can be difficult, but with a compelling reason, you can gain access to a lot of employees' time. Here are some ways to go about it.
Whichever approach you take, be sure to remember that the #1 requirement is to have contact with a high ranking person who can get you time with others in the organization.
Also, consider that an alternate approach to getting to know the in's and out's of how an organization operates is to more literally embed yourself - perhaps by conducting a research study or consulting project for the company as a means of getting your foot in the door to gain trust.
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