Here is a suggested reading list. Enjoy.
Ariely, Dan. Predictably Irrrational: The hidden forces that shape our decisions". Harper Perennial, 2010.
Aulet, Bill. Disciplined Entrepreneurship: 24 Steps to a Successful Startup. Wiley, 2013.
Aulet, Bill. Disciplined Entrepreneurship Workbook. Wiley, 2017.
Blank, Steve. The Four Steps to the Epiphany. K&S Ranch 2nd edition, 2013.
Blank, Steve. The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. K & S Ranch 1st edition, 2012.
Christensen, Clayton. “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail.” Harvard Business Review Press, 2015.
Feld, Brad. Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist. Wiley, 2012.
Horowitz, Ben. The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers. HarperBusiness, 2014.
Moore, Geoffrey. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers. Harper Business Essentials, 2014.
Moore, Geoffrey. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) . Collins Business Essentials, 2005.
Moore, Geoffrey. Zone to Win: Organizing to win in an age of disruption. Diversion Books, 2015.
Osterwalder, Alexander. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.Wiley, 2010.
Ramadan, Al. Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. Harper Business, 2016.
Ries, Eric. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business, 2011.
Wasserman, Noam. The Founder's Dilemma: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. Princeton University Press, 2013.
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