How do you gauge purchase intent in an interview?

What you should NOT do is ask them “Would you buy it?” especially not “Would you buy it for $xxx?”

What you can do is ask them what they have done to solve the problem you are talking about. For example, did they spend $$ in the past 12 months to buy some product or service that solves some aspect of this problem? That is a good indication that there is a real pain that they will pay money for.

You should NEVER do pricing research in person. Always do it via one of the standard survey vehicles, quantitatively. See Elaine Chen’s “A primer on primary market research” on Slideshare for details.

Was this article helpful?
0 out of 0 found this helpful



This website and all posts and content are intended for educational purposes only and for no other purposes including without limitation commercial purposes. Any other use must give proper attribution to the Martin Trust Center and is subject to certain legal rights contained in our license and terms of use. See full legal disclaimer HERE.

The content in this knowledgebase is subject to a non-exclusive license with share-alike restrictions and the terms of use of this site – which is available for your review HERE.
Have more questions? Submit a request

Comments