Generally, SBIR proposals are reviewed by a committee at the federal agency where the solicitation came from. In short - they are not read by people from the Small Business Administration (SBA) which oversees the SBIR program.
The committee typically includes the following types of reviewers:
- Sponsor point of contact (who works in a lab inside the federal agency that released teh solicitation)
- Government lab researchers
- Corporate researchers in industry
- Other technically competent people in the community
Given several of the reviewers are likely not working directly in your field, you will need to work hard to make the first 3 pages of your proposal interesting and comprehensible while not making it condescending. The subsequent sections should be technical but draw from context provided in the first 3 pages. It's a fine line and it is always worth investing in making the proposal human-readable. Budget at least 2 weeks to write the proposal so you can test it out with other people and iterate.
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